Native Voice

Use Case

Project Overview

In addition to designing a responsive website that effectively communicates their mission and services, I led the design of their native mobile app. This app was tailored for their AI voice assistant brand partners and was developed through extensive user research, resulting in a seamless user experience that reinforces the brand’s values. Due to the strength of the design, Native Voice successfully raised a seed round of $14 million.

Problem Statement

The challenge was to create a user-friendly interface that integrated smoothly with various devices and Brand's AI voice assistants.

Objectives

• Create a user-friendly, responsive website that clearly communicates the brand’s mission.

• Design an intuitive native mobile app tailored to AI voice assistant brand partners.

• Collaborate with SkullCandy and Walmart Onn design and development teams to integrate Native Voice into their apps.

• Incorporate user feedback and testing into the app development process.

• Ensure scalability and consistency through a comprehensive design system.

Research Phase

User Research and Testing

To ensure the design aligned with user needs, we conducted over 100 unmoderated user tests through UserTesting.com. These tests provided valuable insights into user behaviors, preferences, and pain points. I also developed user journeys, journey maps, and personas to better understand and define the target audience, ensuring that the design addressed real-world use cases and expectations.

• Key Research Activities:

  • Conducted over 100 unmoderated user tests via UserTesting.com.

  • Created detailed user journeys and journey maps to understand user behavior and needs.

  • Developed personas to guide the design process, aligning it with the needs of target users.

Design Approach

User Experience (UX) Design

I conducted user research, mapped out user journeys, and wireframed the app’s interface to ensure it provided a smooth, intuitive experience. Every interaction, from voice commands to visual cues, was carefully considered to enhance usability and create a seamless experience for users interacting with Native Voice’s AI brand partners.

• Primary Focus:

  • Detailed user research and mapping of user journeys and personas.

  • Intuitive wireframes that prioritize ease of use and fluid navigation.

  • Voice command integration with clear visual cues, enhancing user satisfaction.

Partnership Integration: SkullCandy & Walmart Onn

I collaborated closely with the design and development teams at SkullCandy and Walmart Onn to integrate Native Voice’s AI voice assistant into their respective apps. This involved designing an intuitive pairing experience for their devices, allowing users to seamlessly access voice assistants via Native Voice.

• Key Integration Highlights:

  • Developed a streamlined experience for pairing SkullCandy and Walmart Onn devices with Native Voice.

  • Ensured smooth voice assistant access across both platforms, providing users with consistent and responsive interactions.

  • Worked closely with both teams to maintain visual and functional consistency with their app ecosystems.

Design System Implementation

I established a comprehensive design system for Native Voice, which included documenting components, patterns, and guidelines to ensure scalability and consistency as the brand grows. The design system was essential in maintaining visual coherence across the app and website, making future updates efficient and uniform.

• Key Elements:

  • A scalable design system with reusable components.

  • Documented patterns and guidelines ensuring design consistency.

  • Flexibility to expand the system as new features and integrations are added.

Accessibility and Inclusivity

In line with Native Voice’s mission to reach a wide audience, I ensured that the app adhered to accessibility standards. I considered diverse user needs, including those with disabilities, to create an inclusive design. Features such as high-contrast color schemes, screen reader compatibility, and intuitive navigation were implemented to ensure usability for all users.

• Accessibility Features:

  • High-contrast colors for visually impaired users.

  • Screen reader compatibility for users with visual disabilities.

  • Simple, intuitive navigation for users with cognitive disabilities.

  • Voice command functionality integrated with accessibility features.

Collaboration and Iteration

Throughout the development process, I worked closely with the Native Voice team, iterating on the design based on feedback from both internal stakeholders and user testing. This collaborative approach ensured that the app not only met the functional goals but also exceeded expectations in terms of aesthetics and user satisfaction.

• Collaboration Highlights:

  • Iterative feedback loops with the Native Voice team to fine-tune design elements.

  • User testing to validate design choices and improve the user experience.

  • Continuous refinement of UI and UX components based on real-world feedback.

Capital Raise

Due to the strong design execution, Native Voice successfully raised a seed round of $14 million. The cohesive brand identity, user-centric design, and seamless user experience played a significant role in attracting investors and demonstrating the app's potential for success in the AI voice assistant market.

Conclusion

By focusing on user research, intuitive design, and seamless integration with SkullCandy and Walmart Onn devices, Native Voice’s app and website deliver a polished and engaging experience. The design system ensures scalability, while the accessibility features provide inclusivity for all users. The success of the app, combined with the $14 million seed round, demonstrates the impact of thoughtful design and effective collaboration with key partners.